Digitalization is one of the key factors that lead to a company’s growth. It is more than the treatment of newspapers and applying computers to log info – it can be about setting up a new way of doing business that focuses on customer satisfaction, internal conversation, and the circulation info. It is about being better, gaining visibility over enterprise spend and making decisions with correct numbers, along with connecting your entire team to a common mission that drives international growth.
This can be a dynamic procedure that changes the ways businesses create and capture value in the marketplace. It can also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s www.cloudycrowd.net/2019/12/06/digitalization-of-a-business-and-its-consequences/ competitive position, firms must be constantly informed of digitalization’s effect on their BMs and the encircling business environment.
To explore the affect of digitalization on a firm’s BM, qualitative empirical info were accumulated from 12 interviewees working in two unique industries, auto and mass media. Due to the fact that the two industries are seen as different organization models, this research design allowed for an in-depth a comparison of how digitalization impacts the inspiration of a firm’s BM.
The selection interviews revealed that in the media sector, the impact of digitalization was felt most clearly with regards to value creation and value capture elements. This was mainly due to the fact that the advertising industry locations strong focus on the customer channel, thus causing digitalization to have an early impact on the company’s BM.
