Of all the changes slated having discharge, Segal notes you to definitely Ruby provides in the end removed Ashley Madison’s well-identified, contentious motto: “Life is Small. Has actually an event.” Told you Segal, “It was a limiting term which is away-dated and you can cannot speak to brand new wide selection of connections somebody get a hold of into Ashley Madison. Near to forty-five % of our participants was solitary, more than 50 percent was attached and tright herefore are wanting a good wide range of enjoy.” He additional, “While remaining real to your roots, Ashley Madison has to evolve, expand, and you may attune so you’re able to progressive sex during the 2016.” Which seem to, has (but is not restricted to help you) having an affair.

As of Tuesday, the new tagline for Ashley Madison reads “Find Your Moments,” and rather than its signature wedding ring icon and “hush” imagery, users will now see a “modern, discreet wordmark” as the brand’s logo. And on paign and series of television advertisements, slated to air in the U.S., U.K., Australia, and Canada. (more…)